Daniel C Berman Communications

Building relationships are a funny thing. We all know how to do it, but we all tend to be distracted by the shiny tools and toys around us. Social Media and,

Web 2.0 is all about going out to your market and talking directly with your customers and prospects. It’s about building connections, collaborating, sharing information – being more transparent than you have been in the past – and getting prospects and customers more involved in your business and with each other than they have been before. – From Marketing Ideas You Can Copy

Ultimately speaking its not about the tools, as much as how you desire to contribute to your community locally, nearby, and around the globe. Here’s a guide from the Fedex Global Citizenship Blog

Giving Back To Your Community

Try to focus on one or two issues, and develop a plan for evaluating charitable requests and focus in those main areas. Your Chamber of Commerce or local United Way may have done a community assessment study about the most pressing needs in your area. Give your employees a say and remember it’s all right to start small. Remember that philanthropy doesn’t need to be something you “do” after the business day ends, it can also be integrated into the way your business operates.

And across the aisle much can be learned from non-profit organizations as well. While a business is in business to make money, there ultimately can and should be a greater good that the owners of the business aspire too. If this is the case then perhaps there is a place to,

Think like a Nonprofit

What have you learned from this elaborate dance?